THEM
DO THEY REALLY WANT TO KNOW HOW WE FEEL?
GLAUBST DU NOCH ANS MORGEN?
YASEMIN MENTES
FW25 STREETSTYLES SHOT ON IPHONE
FRANCISCA
FREDERICK HERRMANN
Frederick aims to find the calmness of honesty in his unique sets leaning into surrealism with very real characteristics. When working with humans, he wants to show them as such. Working very conceptual, the sets are highly constructed but with plenty of room to play to get that magic out of spontaneous moments. As a visual storyteller building these immersive worlds he uses still and moving pictures and everything in between.
Frederick narrowed down his visual identity and skills through his BA in photography and many years of assisting on all kinds of sets. Today he likes to collaborate with public figures, brands or magazines like Blonde, Kaltblut or Spiegel to get the stories elevated.