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»Be kind, nice and humble and work your ass off«

Per Florian Appelgren was not only inspired by greats such as Helmut Newton, Mario Testino, FC Gundlach & Peter Lindbergh, but even more so by his swedish roots, scandinavian nature and the calmness that it brings to ones mind. Connecting these two worlds with each other results in a personal style that combines just the right ingredients to make for a great image. For Per Florian photography is an aesthetic world to escape from reality-The love and fascination for human beings and the love for fashion itself. He could stare at fashion & beauty images all day and all night. It just gets him every time and triggers something in him. Pure magic!