PER FLORIAN APPLEGREN is a German/Swedish photographer working internationally with focus on fashion, beauty & editorial work.Latest campaign clients were Lanius and Pomme´dor.Per Florian was inspired by Kristian Schuller, Rankin, Mario Testino and Helmut Newton. For Per Florian photography is the larger-than-life feeling of big magazine & campaign images. An aesthetic world to escape from reality. The love and fascination for human beings and the love for fashion itself. He could stare at fashion & beauty images all day and all night. It just gets him every time and triggers something in him. Pure magic!